I help marketing agencies to add a digital component to their services, or transform their proposition altogether.
Through a combination of strategic advice (for you and your clients), proposition development (and delivery where required), process design and supplier selection, I can help you to build a robust digital proposition for your agency’s particular client base.
Digital channels have consumed an ever greater share of companies’ marketing expenditure in recent years. This presents a challenge for established marketing agencies across many disciplines.
- Do they stick with their core compentency and weather the change?
- Do they try to acquire and bolt-on a digital agency or proposition?
- Do they partner with a third-party and white-label their digital services?
These challenges face many agencies today and I know from speaking to many agency bosses that the answer is rarely clear.
If you are facing this challenge I can help. I’ve spent the last 18 months working with an advertising agency that acquired my digital business when it was just starting up. More recently I have been helping a PR agency deliver digital services for its clients.
Get in touch if you’d like to find out more.
